Considering this project, we decided to take a different approach. Photographs taken by a non European professional, with different cultural backgrounds will bring brighter results. Different perception of Israeli artists, formed by the unusual environment, will show some of the details unseen for the locals, just because they are so used to it. In the same way pictures taken in Israel by European photographers would have underlined many new angles for us. It’s only natural. And so it’s the main idea, to look at the surrounding world with a fresh, new perspective.